The Hunk Alert is a weekly text message challenging you to move more, eat cleaner and feel better, without overhauling your life.  

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The Vision: Thriving Canadian men free of preventable disease

The Reality: The average man lives years of his life in poor health due to his lifestyle.  Facts.

The Opportunity: Canadian men control the lion`s share of their chronic health risk. 70% of a man's health is determined by how he moves, eats, sleeps and connects. That`s power. 

The Benefit: Better men. Better families. Better communities.